Companies can get more benefit from the use of an online advertising agency by having registered their domain name for a number of years.
According to online advertising agency Abraham Harrison, modern search engine algorithms are beginning to take into account the length of time a domain name has been registered when producing page results.
Domain names that have been registered for a long time hold more appeal, as the owner is seen to have invested more in the property than an organisation that has recently purchased the domain.
In addition, the online advertising agency says that companies must be savvy enough to also register domain names that are slight misspellings of their own site.
By doing this, the organisation suggests, companies can protect themselves from imitation brands intent on siphoning off customers who misspell the domain name.
Enterprise brand protection group MarkMonitor recently advised firms being targeted by imitation brands to report them to internet service providers.
